Web Analytics Process Framework


Web Analytics Process Framework

Purpose: Assist organisations in their Web Analytic programmes.

As many different therories, tools and possibilities to do Web Analytics are on the market it is hard to find a way to best use it for the own organisation. We need to understand the processes and its requirements in order to  be able to make decisions. The Web Analytics Framework presented here divides the whole process of deciding for Web Analytics over its introduction and usage into 5 different phases which can be senn in the highl level process cycle.

WA Process Cycle

Fig.: Web Analytics Process Cycle

It is important to understand, that Web Analytics is an ongoing cycling programme and not an one time project. Our Framework outlines more detailed steepts for each phase of the process cycle and shows activities and questions to each of the steps.