Web Analytics

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Web Analytics

The Web Analytics Association (2008) defines Web Analytics as the “tracking, collection, measurement and reporting to optimize websites and web marketing initiatives”

Within our research in Web Analytics we developed a Web Analytics process framework which assist organisations in establishing a sustainable Web Analytics programme. It is of interest for us that data is not only collected, but used in a way that actionable outcomes are achieved.


References:

Hausmann, V., Williams, S.P., Schubert, P., 2012. Developing a Framework for Web Analytics, in: BLED 2012 Proceedings. Bled, Slovenia.