Resources

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Categorising Social Media Business Risks

This paper presents the findings of a study to identify and understand the risks and issues companies are experiencing from the business use of social media.

Developing a Framework for Web Analytics

This article introduces and describes the Web Analytics Framework

Professor Williams explains the 8C Model

In the following video Prof. Williams explains the 8C- Model:

Excel File 8C Evaluation Matrix

The Excel file provides a feature list that is sorted by the inner 4 Cs. It allows a comparison between company requirements and actual features of a tool and is meant to assist in the software evaluation process.

Sustainable Competitive Advantages In E-Commerce And The Role Of The Enterprise System

A case study of an Internet pioneer company (LeShop) to explore factors that enable sustainable competitive advantages in B2C retailing.