Categorising Social Media Business Risks

Categorising Social Media Business Risks

This paper presents the findings of a study to identify and understand the risks and issues companies are experiencing from the business use of social media. The study findings identify thirty risk types that can be classified into five key categories (technical, human, content, compliance and reputational). A risk-chain is used to illustrate the complex interrelated, multi-stakeholder nature of these risks and directions for future work are identified.